It is structured strategic advice grounded in real-world corporate experience.
Calm, commercial guidance for business owners who want clarity, control, and sustainable growth.
Shane McKenna is a Chartered Accountant, Managing Director and co-founder of Aintree Group, with over 30 years’ experience advising business owners and leading a successful, scaling professional services firm.
As a business coach, Shane works with established business owners, founders and directors who want to move beyond reactive decision-making and build businesses that are profitable, resilient, and well governed — without losing sight of people, values and long-term outcomes.
When business owners truly understand their numbers, governance and risk, they make better decisions — and sleep better at night.
Having spent two decades running and scaling a multidisciplinary professional services firm, Shane understands:
The pressure of being the final decision-maker
The tension between growth and control
The complexity that creeps in as businesses scale
The isolation many business owners quietly carry
His role as coach is to slow the noise, bring commercial clarity, and help clients make confident, considered decisions.
Why work with Shane?
✓ Integrated thinking across business, personal and long-term outcomes. ✓ Deep expertise across strategy, tax, finance and governance. ✓ Values-based leadership and ethical decision-making. ✓ 30+ years advising and leading SMEs. ✓ Proven experience running a scaling professional services firm.
Shane works best with:
Established SME owners ($2 Million – $50+ Million turnover).
Founders transitioning from “doer” to leader.
Second-generation family business leaders.
Directors and shareholders navigating growth, succession or exit.
Business owners who want a trusted sounding board, not a cheerleader.
This offering best suits clients who value:
Long-term thinking over short-term win
Strong governance and ethical leadership
Straight, jargon-free advice
Evidence-based decisions
Clients describe Shane’s coaching style as:
Calm and measured
Commercially sharp
Direct, but respectful
Practical and grounded
Shane is known for cutting through noise, asking the right questions, and helping business owners focus on what actually moves the needle. He is able to simplify complex issues into actionable advice.
This is business coaching from someone who has sat in the chair, not just studied it.
Core Coaching & Advisory Areas
01
Strategic Business Coaching
Helping business owners step out of the weeds and into clear, deliberate leadership.
Focus areas include:
Balancing growth with sustainability
Business vision and long-term direction
Strategic planning and prioritisation
Translating goals into measurable actions
Scenario modelling and “what if” planning
02
Financial & Performance Clarity
Turning financial data into commercial insight. This is about what matters, and why.
Shane works closely with clients on:
Understanding profit drivers and margin leakage
Cashflow and forecasting discipline
KPI design and performance dashboards
Pricing and fee model refinement
Debtor, WIP and workflow optimisation
03
Governance, Risk & Decision-Making
Strengthening the structure behind the business.
Coaching often includes:
Preparing businesses for external scrutiny, funding or exit
